SS BRAND Red rice / Poongar Rice

Poongar Rice is a traditional red rice variety known for its rich nutritional value and deep-rooted connection to South Indian heritage. Naturally cultivated and unpolished, this rice retains its bran layer, giving it a distinct reddish hue and earthy flavor.

Celebrated for its health benefits, Poongar rice is especially valued for supporting overall wellness and is often chosen as a nourishing alternative to regular white rice. Its soft texture and wholesome taste make it ideal for everyday meals while promoting a balanced and natural lifestyle.