{"product_id":"white-cholam","title":"SS BRAND White sorghum \/ Vellai Cholam","description":"\u003cp data-start=\"129\" data-end=\"373\"\u003eWhite Cholam, also known as White Sorghum, is a traditional millet widely valued for its rich nutrition and versatility. Naturally gluten-free and minimally processed, it has been a staple in South Indian diets for generations.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"630\"\u003eWith its mild flavor and wholesome texture, White Cholam can be used in a variety of dishes, making it a healthy alternative to rice and wheat. It is rich in fiber and essential nutrients, helping support digestion and sustained energy throughout the day.\u003c\/p\u003e","brand":"SS Brand Rice","offers":[{"title":"1 kg","offer_id":52856385601647,"sku":null,"price":219.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/4299\/2239\/files\/2.jWhiteCholam.png?v=1777313976","url":"https:\/\/ssbrandrice.com\/products\/white-cholam","provider":"SS Brand Rice","version":"1.0","type":"link"}