{"product_id":"poongar-rice","title":"SS BRAND Red rice \/ Poongar Rice","description":"\u003cp data-start=\"97\" data-end=\"373\"\u003ePoongar Rice is a traditional red rice variety known for its rich nutritional value and deep-rooted connection to South Indian heritage. Naturally cultivated and unpolished, this rice retains its bran layer, giving it a distinct reddish hue and earthy flavor.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"667\"\u003eCelebrated for its health benefits, Poongar rice is especially valued for supporting overall wellness and is often chosen as a nourishing alternative to regular white rice. Its soft texture and wholesome taste make it ideal for everyday meals while promoting a balanced and natural lifestyle.\u003c\/p\u003e","brand":"SS Brand Rice","offers":[{"title":"1 kg","offer_id":52854840623215,"sku":null,"price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/4299\/2239\/files\/2.fPoongar.png?v=1777314271","url":"https:\/\/ssbrandrice.com\/products\/poongar-rice","provider":"SS Brand Rice","version":"1.0","type":"link"}